Tips on how to Promote Your Brand in the Publics Relations Industry

By: Lindsey Spector

Having your own brand is extremely important. Not only does it make memorable impressions on consumers, but it allows your clients to know what to expect from you/ your company. Your brand is built to be a true representation of who you are and what you represent. The ultimate goal in job searching is to be noticed. These tips will attract more attention towards your brand and increase your chances of being seen by a future employer.  

Start thinking of yourself as a brand 

Authenticity is key when promoting your own brand. Start to think about how you want people to associate you when they think of your name. Are their certain qualities you want linked to your brand? Once you think of these ideas, you can start to be more strategic about your personal brand.

For instance, a great example of someone who has created their own personal brand over the years is former First Lady, Michelle Obama. Utilizing her position and resources, Michelle Obama has campaigned and started independent initiatives, visited communities around the world, networked with major leaders, and participated in events big, small and political. She has even become known for her incredible public speaking skills constructing articulate, engaging, empathetic, and relevant conversation. Michelle Obama has allowed people to get to know her on an individual level, not only leading to more media coverage but tremendous positive feedback. This is the ideal transcendence of a personal brand over a few years!

Reinvent yourself

In order to have a strong personal brand there must be a strong story behind it. A unified theme is important so start to think about your own passions or areas of interest. For example, think of Mark Cuban and his personal story. He has a very clear story that has led him in the position he is in today. Finally, always remember that a strong personal brand is always evolving. 

Create a personal website

Having a website is one of the best ways for your name to rank on the search engines and to be noticed by employers. It does not have to be over the top, but instead something simple that includes the most necessary items. Make sure to include; a brief bio, your resume and links to your social media platforms. Social media platforms are also very important and you definitely have to stay on top of them but having a website about yourself is the icing on the cake. Don’t stress out and try to make it perfect in one shot because you can always expand on it over time. 

Don’t stop

Building your own personal brand is all about momentum and sustaining it over a long period of time. Do not stop once you get rolling! You must keep up with it because if you stop it is hard to get the ball rolling again. Building and promoting your personable brand is just as important as building it for any business out there. 

After reading this blog, what other tips can you think of to promote a strong personal brand? Make sure to share below by commenting what you thought of these tips!


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